This presentation will take a customer-centric view of electric vehicles. Addressing common misconceptions and sharing the latest research results to help those who are trying to understand and achieve success in the electric-vehicle space. Mike Dovorany routinely advises senior leadership at OEMs and tech companies on this topic Dozens of new electric vehicles are slated for introduction in the next few years. These vehicles are very different from the EVs that have existed for the last decade, offering much greater capability, design, and functionality. As a result, they are already attracting very different buyers from the EVs of the last decade.