Alexander Edwards, President, Strategic Vision, USA
Battery Electric Vehicle (BEV) interest, consideration and adoption have gone through changes due to the COVID-19 pandemic. And while BEV owners love their products regardless if it is a Leaf or Model S, owners and shoppers found some of the compromises required to make to purchase a new BEV unacceptable. Hear more during Alexander´s plenary speech at CTI Symposium USA (Link zum Programm 2. Tag). His session will explore the impact the pandemic has had on customer mobility, their desires for BEV vehicles and the demands consumers have ranging from price to range in the BEV category. In addition, forecasts about where the BEV market is headed, how to increase real BEV consideration and what threats exist for BEV adoption 10 – 30 years in the future will also be examined.