Pulling Market Requirements to Push Future Mobility Technology

Future mobility includes new business models such as shared mobility and autonomous vehicles. Over the next 15 years, this will change the requirements placed on transmission types. According to Mayank Agochiya, FEV, a “dynamic market model” (DMM) helps master new development requirements.

The automotive world is expected to change significantly in terms of how we design and manufacture new vehicles, and how customers will use them. FEV has been conducting surveys across the US and other key markets to synthesize changing customer preferences and the resulting requirements for new technology. This is the pull” part of the evaluation. The push” means conveying this information to new technology, then developing scenarios for the next 5, 10 and 15 years to meet new mobility concept needs. FEV uses the Dynamic Market Model (DMM) to capture data on consumers, demographic changes, legislation, energy prices and charging infrastructures and integrate them into the technology roadmap. FEV’s approach captures the customer pull and the OEM push and comes up with technology adoption scenarios.

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